This is a new award, to be offered annually for excellent work on the topic published or broadcast in Canada, starting in 2021. Work submitted should be in the public interest in accordance with the principles of the Mindset guide. A non-commercial sponsor for this award will be revealed soon.  

The criteria have been framed to celebrate excellence in stories about the mental health of children, youth and young adults, including a range of issues or conditions that, uncorrected, can contribute to trauma and suicide.  

For the inaugural 2021 competition, free online applications will open on January 10, 2022 and close on February 11. A link to the application form will appear on the rules page at that time. Applications may be made by media organizations by journalist/s responsible for the work.